Day 6 of 30 Days to A Better Shop Series

It’s Day 6 of “30 Days to a Better Shop Series” by my buddie Christina Purdue and it’s going to be split up into two days.  First part of task is to UPDATE ITEM TITLES AND DESCRIPTIONS OF HALF OF MY LISTINGS.

Christina provided some quick tips:

1. Make your titles descriptive. For example: “Stairs to Nowhere - 8×10 Fine Art Print” or “Sterling Silver Lovebirds Necklace” or “Lovebirds Necklace - Sterling Silver”.
2. Include specific information about your product in the description - include measurements, colors (items look different on different monitors), and what’s included in the listing.

With that, keep in mind, that if you are editing a portion of your description that is the same for most all items, copy & paste to avoid typing the same words phrases, greetings, e-mail addresses and URLs.

So, let’s look at one of my listings.  I’ll start with my most recent: “Blue Cluster Earrings”
Here they are:  (Click on the image if you want to vist the page)

Here is the current item name: “Blue Cluster Earrings”

Here is the current description:
“A variety of clear and blue frosted, fired and iridescent glass rounds and silver cast metal beads are hand wrapped and cluster together on sterling silver french wires.

Length: About 1 1/8 inches or 2.8 cm

My thoughts…
     Well, I have been reading a lot on listing descriptions in the forums lately and I think this one is pretty basic.  I didn’t write anything personal and it’s all that a buyer would really need to know about the earrings.  I have included the length in inches and centimeters so it is useful for both U.S. buyers and international buyers.  Some of my listings have personal information in them, but yesterday I was in a hurry and didn’t really feel inclined to add anything special to these.  Perhaps I should.  Hmmmmm?  Ok - here’s how I’ve  changed it:

NEW ITEM DESCRIPTION (additions in blue)

“For the girl who likes more than a simple post earring or a single dangle - these blue clusters are fun, feminine, very cute, are sure to get compliments and bring you happiness!

A variety of clear and blue frosted, fired and iridescent glass rounds and silver cast metal beads are hand wrapped and cluster together on sterling silver french wires.

Length: About 1 1/8 inches or 2.8 cm

MY THOUGHTS ON REVISIONS:  I like it!  I think it did need something a little extra and the little blurb before the basics is perfect.  :O)  So now, I need to go through the rest…ugh!  Well, that will likely happen later and then more tomorrow, because I have a lot of other things to attend to right now.  At least I got that task started!  I’d be glad to hear what you think of the changes.  :O)  Feel free to post comments.