When Business is Slow…

I’ve been in the Etsy forums and have read some comments and seen some bad attitudes about slowing sales.  The warm weather pulls people away from their computers and out to enjoy the sun.  It’s just a fact of life.  Complaining about it doesn’t help bring anyone business.  So, what can a crafter do to fight the change in the market?  If you’re feeling a slump in sales, whether due to the economy or the warm weather, or perhaps it’s just a slump…here’s a list with a some things I suggest you try, and please feel free to post additional ideas!

1. Sell at Craft Shows
     If people are out and about, where are they going to do their shopping for the items you sell?  Generally, farmer’s markets, boutiques and gift shops – places where they can walk around in the warm air!  Here’s a good link if you’re just getting started with your crafting business and craft shows.

2. Add Products and Services
     Try to add new things that compliment what you already have.  Offer more of what your target customers might be looking for.  What don’t you have, that you COULD offer, that would make people leave your shop and look elsewhere?  Make it and list. 

3. Raise the Customer Service Bar
You may already provide good customer service, but can you do better?  Can you offer a little more?  For example, can you ship items out faster?  Follow up with customers to say, “Thank you” if you aren’t already.  Remember that PEOPLE TALK, and if you provide EXCELLENT products AND superior service, the word-of-mouth that it generates can be invaluable!

4. Keep a POSITIVE attitude! 
     I don’t care how slow things get – always, ALWAYS keep a positive attitude and don’t tell people if you’re stressed and things are going bad because you hope that they’ll take pity.  People want to be on the WINNING team…not the losing one.  You need to assure them, that YOU are the winner!  Things always get better, so keep your chin up if things get slow and, as my mother always says, “just keep plugging away at it.”  🙂

5. Expand
Take your skills everywhere you can!  Can you teach a class?  Can you volunteer to show some skills at a local high school or community group or church?  Even if you’re not getting paid, you’re gaining exposure, which every business needs! 

6. Time for a Tune-Up!
So, business is slow?  See it as an opportunity to focus on the things you normally do not make time for when you’re busy!  Reevaluate your goals, reorganize, update mailing lists, evaluate your advertising – is there anything new you can do?  Are there ways you can cut costs?  

7. Take a break!
We all need a break.  If you’re like me, you’re hard on yourself and don’t make a lot of time for enjoyable activities because you HAVE to focus on growing your business.  However, we all need to take time to “re-charge our batteries.” There are many ways to RELAX!  Take a hot bath, visit Starbucks, make time for a good book, take a walk, listen to the birds, lay out in the sun, go on a vacation, spend time alone or with friends and family.  Do something for YOU!  You work hard, so work just as hard to reward yourself with some well-deserved time off.  You’ll be surprised what it can do for your energy and creativity! 

8. Create and send out surveys.
This is a good time to see what your customers and/or potential customers are thinking.  Ask them what they’d like to see from you.  Maybe offer a freebie or some other incentive for completing and returning the survey.  (For online purposes, I have used Survey Monkey and really like their service.  http://surveymonkey.com)

9. Take Care of Household Duties.
When you work from home, or have a home-based business, sometimes it helps to just take care of chores around the house.  Maybe you want to do some serious deep-cleaning on the kitchen or bathrooms, maybe you want to GO GREEN, or perhaps you want to clean out the shed or overhaul the garage.  Whatever it is, it can clear clutter both physically and mentally, and allow you to come back renewed.

10. If none of those things struck you, perhaps one of these will…
Learn Something, Get a Jump on Taxes, Send gratitude notes to past customers with a freebie or coupon, doodle, brainstorm, create a blog, create a website, write a letter to friends/family you’ve been meaning to keep in touch with, call someone you haven’t talked to in a while.  Don’t sing the blues…be proactive and USE the time that you’re given – it IS a blessing in diguise.  🙂   

 

A Favorite Quote

I wished upon a star – TTV Fine Art Photographic Print
by Etsy Artist, barbaragordon

I have many favorite poems and quotes.  Reading them often inspires me and renews my spirit.  Here’s one that I like…

As we grow up, we learn that even the one person that
wasn’t supposed to ever let you down probably will. You
will have your heart broken probably more than once and
it’s harder every time. You’ll break hearts too, so remember

how it felt when yours was broken. You’ll fight with your
best friend. You’ll blame a new love for things an old one
did. You’ll cry because time is passing too fast, and you’ll
eventually lose someone you love. So take too many
pictures, laugh too much, and love like you’ve never been
hurt because every sixty seconds you spend upset is a
minute of happiness you’ll never get back. Don’t be afraid
that your life will end, be afraid that it will never begin.

Now, for our Creative Journey Task (Day 4):  If you are joining us on the creative journey, I hope you are keeping up with your mental dumps and that you’re seeing benefit in it!  Have you shared that practice with someone else?  Remember, when we teach, we learn better!  Also, how about that eulogy?  Can anyone share if they’ve been participating or trying any of these tasks?  Even if you are not following and doing every task, it’s nice to see the thoughts and experiences others have with them.  Please share!  Today, it’s all about quotes and how WORDS impact us. 

DAY 4 TASK:  Get a post-it note or a piece of paper and find a quote that inspires you.  Write the new quote down on that piece of paper and post it in a place that you will frequently see throughout your day.  Let it influence you. 

I love surrounding myself with quotes!  I enjoy the daily practice of finding good quotes and posting them to set the tone for, “my daily thought.”  My quotes often reflect circumstances or challenges that I’m facing and help me to maintain optimism and fortitude throughout my day.  It’s so refreshing!  When I used to work in an office, I made a binder of all of my quotes and displayed a quote each day, for all to see.  It was a great way to create a nice environment and a wonderful way to set a positive tone.  Please share quotes that YOU love!  I’d love to read them!  Thanks!  In the meantime…don’t forget to savor every moment of your day, and appreciate the small things.  They areoften quite impressive, beautiful and mesmerizing!