Day 6 of 30 Days to A Better Shop Series

It’s Day 6 of “30 Days to a Better Shop Series” by my buddie Christina Purdue and it’s going to be split up into two days.  First part of task is to UPDATE ITEM TITLES AND DESCRIPTIONS OF HALF OF MY LISTINGS.

Christina provided some quick tips:

  1. Make your titles descriptive. For example: “Stairs to Nowhere – 8×10 Fine Art Print” or “Sterling Silver Lovebirds Necklace” or “Lovebirds Necklace – Sterling Silver”.
  2. Include specific information about your product in the description – include measurements, colors (items look different on different monitors), and what’s included in the listing.

With that, keep in mind, that if you are editing a portion of your description that is the same for most all items, copy & paste to avoid typing the same words phrases, greetings, e-mail addresses and URLs.

So, let’s look at one of my listings.  I’ll start with my most recent: “Blue Cluster Earrings”
Here they are:  (Click on the image if you want to vist the page)

Blue Cluster Earrings

Here is the current item name: “Blue Cluster Earrings”

Here is the current description:
“A variety of clear and blue frosted, fired and iridescent glass rounds and silver cast metal beads are hand wrapped and cluster together on sterling silver french wires.

Length: About 1 1/8 inches or 2.8 cm

My thoughts…
     Well, I have been reading a lot on listing descriptions in the forums lately and I think this one is pretty basic.  I didn’t write anything personal and it’s all that a buyer would really need to know about the earrings.  I have included the length in inches and centimeters so it is useful for both U.S. buyers and international buyers.  Some of my listings have personal information in them, but yesterday I was in a hurry and didn’t really feel inclined to add anything special to these.  Perhaps I should.  Hmmmmm?  Ok – here’s how I’ve  changed it:

NEW ITEM DESCRIPTION (additions in blue)

For the girl who likes more than a simple post earring or a single dangle – these blue clusters are fun, feminine, very cute, are sure to get compliments and bring you happiness!

A variety of clear and blue frosted, fired and iridescent glass rounds and silver cast metal beads are hand wrapped and cluster together on sterling silver french wires.

Length: About 1 1/8 inches or 2.8 cm

MY THOUGHTS ON REVISIONS:  I like it!  I think it did need something a little extra and the little blurb before the basics is perfect.  :O)  So now, I need to go through the rest…ugh!  Well, that will likely happen later and then more tomorrow, because I have a lot of other things to attend to right now.  At least I got that task started!  I’d be glad to hear what you think of the changes.  :O)  Feel free to post comments.

Little Hooters

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I just love these little guys!  I just finished them and I’m in the process of listing them in my store.  I think they are sooooo cute and not only fashionable, but simply adorable!  And I just love saying “little hooters” too…Ha hah!  Maybe it’s just me but it makes me chuckle every time I say it.  “little hooters.”  :O)

 I’m up to 62 hearts!  That’s more than yesterday and I think I’m well on my way to reaching my goal of 200 by the end of March.

It’s Day 4 of my 30 Days to a Better Shop project and my task today was to update my profile.  After some consideration of what changes I should make, here is the transformation:

MY OLD PROFILE:
Hi! I’m Nicole Catroppo. I am the sole artist of Nicole Lee Artistry.

I was born and raised in rural Pennsylvania. I’ve always been an intelligent(yet at times lacking common sense) bubbly girl with lots of personality and high energy. I went to college, got married and had begun what I thought was going to be the rest of “my life.” Then, “life” changed dramatically – with a series of challenging events that proved to be the most emotionally difficult span of time I’ve ever had to deal with. I endured a lot, but I have since learned to see it as a blessing in disguise because you cannot know the good without knowing the bad. During those times, I was taught a lot about life, love and true happiness, and it blessed me so much more than I ever anticipated. Overcoming the tough times reinforced what a strong and resilient person I am, allowed me a new perspective and new lease on life and ultimately started me down the path that has led me to REAL love, balance, personal happiness and Etsy!

In my Etsy store, I like to specialize in fine jewelry made of gold, silver, precious and semi-precious stones, but also occasionally dabble with other materials that strike my fancy.

I was totally self-taught until now. I am presently taking a class to learn metalsmithing. It’s very exciting, but now I am going to work even harder at getting sales because I need to earn the money to purchase tools and supplies to be able to continue what I’m learning after the class ends.

In my shop, custom orders are available. If you have a request or an idea just email me. I LOVE custom orders because they are personal and the process becomes emotionally rewarding for me when I know the person and/or the occasion the jewelry is for.

Handling: Each of my pieces was created with a piece of my soul, so I package them with tender loving care. Each of my items comes complete in adorable gift boxes, cushioned in tissue paper. If you have a special request for packaging, after you place an order, I am happy to do what I can to oblige – just email me.

Shipping: I ship all orders out within 24 hours of receiving payment and package all pieces carefully, so you can rest assured that your jewelry will travel both promptly and safely.

MY NEW PROFILE:
Hi! I’m Nicole Catroppo. I am the sole artist of Nicole Lee Artistry.

I was born and raised in Western Pennsylvania, in a small town near Pittsburgh, called “Ford City.” More specifically, I grew up in the village of Brick Church, which is a charming, rural community full of warm-hearted, friendly, generous people.

I am an intelligent (yet at times, definitely lacking common sense!) bubbly girl with lots of personality and high energy. Years ago, after college graduation, a profession under my belt and marriage, I had begun what I thought was going to be the rest of my life. Then, “life” changed dramatically – with a series of challenging events that proved to be the most emotionally difficult span of time I’ve ever had to deal with.

I endured a lot, but I have since learned to see it as a blessing in disguise. I appreciate the good so much more now that I know what is like to experience the bad, also knowing that it can always be worse. During my struggles, I was taught a lot about life, love and true happiness, and the trials blessed me so much more than they could ever hurt. Overcoming the tough times reinforced what a strong and resilient person I am, allowed me a new perspective and new lease on life and ultimately started me down the path that has led me to REAL love, balance, personal happiness and Etsy!

In my Etsy store, I like to specialize in fine wire-wrapped jewelry made of gold, silver, precious and semi-precious stones, but also occasionally dabble with other materials that strike my fancy.

With regard to wire-wrapping, I am totally self-taught. I have, however, reached a point where I want to create more, so I enrolled in a soldering class two weeks ago. The new knowledge and skills I am gaining are very exciting! Once I finish my classes and purchase the tools and supplies I need to work from home, I will be able to offer completely original gold and silver pieces that I personally create from the raw materials. Until then, I hope to earn the money I need to do that through Etsy.

I am inspired by everything I see and experience. I’m sensitive to all that surrounds me, so I the variety of inspirations are endless – color, light, movement, emotions, people, relationships, nature, patterns, or even energy… and so much more!
_________________________________________

So, that’s it…for now it works.  I will probably refine it again and again, but I’m happy with it.  I also added shipping destinations to my profile, which I’ve been meaning to do.  Tomorrow I have to add the small mention of “see my profile for shop policies” to each item’s listing.  Ugh!  But, I want to be thorough, so I’ll do it.  :O) 

I’m going to close with my little hooters one more time.  Nighty Night OWLS!!!

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Critiquing Your Own Site

I found this information in the Etsy forums, care of Eleanor Gilpatrick .  She’s a professional fine art painter and is also new to Etsy.  She’s pretty much undiscovered on Etsy, but definitely has talent!  Check out her etsy site: Egilpatr at http://www.etsy.com/shop.php?user_id=5488501 

I found her summary helpful, so I thought I’d share.  :O)

YOU CAN CRITIQUE YOUR OWN SHOP. Here it is. Does it work for you?

1. Look at the avatar.
Is it an attractive piece from the shop?
Is the color bright?
Is the Image easy to make out?
Is the image cropped enough so nothing is wasted on
background?

2. Look at the banner.
Is it color coordinated with the avatar?
If there are words, are they useful; easy to read?
Does the banner suggest the products sold or contain
some of them? Even the avatar.

3. Look at the images of the items being sold.
Are the thumbnails bright, easy to make out, and is
the color good?

Is the main image the best one of the item? Do all
the other ones add information?

4. Look at the item descriptions. Do they fully describe the item in terms of materials, dimensions, and any special information?

5. Look at the section names.
Do they reflect what you sell in language that anyone
could understand?

Do they include sections for anything special that
you might want to show together?
Do they cover everything?
Remember that an item can go into only one section.

6. Look at the Shop Announcement, Bio, and Shipping
Profile (found at the bottom of each item).

I suggest you reorganize these so that the following
is covered in the Shop Announcement and the Bio. in roughly the order below.

Read through to see where there is repetition,
defensiveness, too much intimate information, or
any self-deprecation. Edit to remove these, without
making the parts read as totally impersonal.

SHOP ANNOUNCEMENT.

Say hello and/or welcome the reader into the shop. Use the first person I or we if there is more than one person.

Tell the reader what is for sale and if there is anything special in the way you make it, or what it is for, or what it is made of—that makes it stand out–say that right away. Here is where to stress hand-made as a special characteristic, and whether made in a smoke free, or pet free environment.

Do not say the shop is new, unless you want to revise when it is not so new. How long are you able to claim you are new, anyway? Same goes for naming holidays.

You can say you hope they enjoy the shop or like what they see.

Make a statement about whether you take requests or customize the items and perhaps encourage the viewer to convo with you to get them just what they want.

IF YOU HAVE FREE SHIPPING, LIST THIS IN THE SHOP ANNOUNCEMENT–PROMINENTLY. Otherwise wait to get to the BIO for shipping issues.

Tell the viewer to click on your profile (the link on the right) to read more about you and to see your store policies

Thank them again for coming by; if you add new things often, tell that and encourage the viewer to come by again to see new things.

If you have a website, blog, or other store, give the links here,but not to sites where you sell outside of Etsy.
——————————————————-

SUGGESTED BIO

Here you can be more personal about what you do, what led you to do it, how you feel about the work, or how you make it. I do not advise telling how your spouse or sister is an inspiration or details on your pets or children. What do you want to know from a seller when you buy?

STORE POLICIES

What Payment Is Accepted?

What does shipping cost?

Where do you ship to?

Who do you use for shipping?

Put in the prices found at the bottom of your item descriptions. That includes multiple item prices.

You can offer alternative, faster shipping and prices.
You can mention insurance and make a disclaimer about responsibility for damage in transit.

Add anything about International orders.

You can give information on when you ship. I suggest you use this, adjusted for what payment you accept:

I ship within ___ days after I have been notified of receipt of payment by Paypal or when the check or money order has been cleared and deposited into my account.

You can say how items are packaged and how you send gifts, if you wish.

State your policy on acceptable reasons for returns, how they are treated, who pays for shipping, and anything on repair or exchange, as appropriate.